Gaming delivers the majority of your business revenue, and marketing plays a vital role in maximising that return through player development, rewards, promotions and of course, communications. This intensive one day course covers the basic information you need to understand all the latest gaming management and marketing techniques used in the gaming industry – and how to apply them to your venue.

This is the only industry course of its kind in Australia. It has been designed for club and pub managers who wants to better understand and fully leverage their major income stream. 

Whether you or your staff are new to the role, an experienced manager wanting to progress and broaden their portfolio, or you are exploring ways to redesign and maximise these two key business departments, then this is the place to start.

 You’ll walk away from the course with practical and useful techniques in gaming and marketing that can be immediately put into practice. We also review the building blocks for a strategic, revenue driving, sales focused loyalty and player development model including tested strategies and marketing techniques.

From the same industry specialists who brough you the popular Gaming/Marketing Masterclass, this ‘bootcamp’ delivers the basic elements required for being a successful manager in the modern club and pub industry.

A concentrated, no nonsense course delivered in plain language that anyone can follow. Tips, tools and tactics for Gaming / Marketing Management covers subjects like:


  • Gaming analysis tools for purchasing machines – what do I need to buy, what do I need to trade out
  • Negotiating machine purchases – (timing, conversions, warranties)
  • Where do I place different games/machines on the floor?
  • Setting an annual gaming budget and getting Board pre-approval
  • Smoking Vs non-smoking
  • To link or not to link – and how much will it cost me


  • How to reach gamers in small venues.
  • Where do I get the biggest bang for my marketing buck with a small budget?
  • How to set a marketing/rewards budget.
  • What are the different types of gamers and how to identify them?
  • How to keep ahead of the competition.
  • How do I find out if I have a gap in my market?
  • How do I spoil bigger gamers in a small venue without spending a fortune?
  • What promotions work for what audience?
  • Analytics, sales techniques and logistics for setting up a progressive, integrated loyalty and player development model.

…and a whole lot more.

At the end of the course, you will be provided with a comprehensive reference guide to all the points covered in the Tips, Tools and Tactics course.



NSW (Liverpool, Sydney)

Tue 18th October 2022

9AM – 5PM

Liverpool Catholic Club

424/458 Hoxton Park Rd, Prestons NSW 2170

$450 + GST + Booking Fees





Justine has over 30 years’ experience in the hospitality industry and has worked as an executive level gaming manager in several large clubs and hotel groups across Australia. Her expertise and gaming knowledge started with product management roles with both Aristocrat and IGT, working with casinos, clubs and hotels across all Australian jurisdictions.  She spent two years in Europe for Aristocrat working with casinos and assisting with the introduction of Australian style gaming machines into the market.  For several years Justine managed IGT’s Gaming Analysis and Insights department, producing game performance and jurisdictional data for the business, along with high-level site-specific gaming analyses for all types of venues across Australia. Justine has held roles as the executive gaming manager in several clubs across Sydney. For the last 15 years she has operated a successful gaming specialist company assisting clubs and hotels to increase gaming revenue and mentoring younger managers. Justine is the current Editor and Managing Director of The Drop and contributes gaming articles regularly.


Linda is a recognised hospitality industry marketing specialist and influencer. She has spent over 15 years in the pub and club industry as a senior executive and creative consultant.  Linda has won more than 15 business and ClubNSW industry awards working with some of the foremost venues and is a regular speaker and presenter at conferences and workshops. She is one of the few hospitality marketers who has an in-depth knowledge of gaming and has developed a VIP Host Management program in conjunction with the Barrington Group. She is also a co-editor and editorial contributor for The Drop.

Prior to working in the hospitality industry, Linda was Executive Producer for a global music television network. She also worked in the creative department of some of the leading advertising and sales promotion agencies in the country, specialised in loyalty programs, licensing and marketing initiatives for companies like News Limited, NRL, Nine Network, KFC, ACP Magazines, 2UE, 7-Eleven, Coca-Cola, Westfield, Caltex and McDonalds.