Entain Australia’s drive to become the nation’s leading supplier of in venue entertainment services has been strengthened through an agreement to acquire Full House Group.

Full House Group (FHG) is an established provider of in venue entertainment, with its suite of brands including Australian Poker League (APL), Sportspick, GameOn, innQUIZitive, QuizzaMe and DJ Bingo.

Moving forward FHG brands will operate under the banner of Entain Venues in a move which underlines Entain Australia’s commitment to licenced venues and its desire to partner with venues to drive more frequent and regular foot traffic.

“Full House Group has more than 20 years’ experience working in venues,” General Manager of Entain Venues, Mark Sturdy said.

“They have a presence in over 1,000 venues nationally, across their various market-leading in venue Poker, Trivia and Sports & Racing tipping products. Through Entain’s market leading digital expertise and innovative culture, we are excited about the opportunities to further enhance these products and build out the distribution across the market.

“We are extremely happy to be welcoming the team at Full House Group into the Entain family. Both businesses have very aligned values when it comes to partnering with venues to drive increased foot traffic and engagement.

“Having just entered the venue market late last year, it’s important for Entain that we are creating real value for venues every day of the week and not just through key trading periods.

“Our ambition when we set out was to be Australia’s leading venue entertainment provider, and the acquisition of Full House Group provides a comprehensive venue entertainment brand portfolio, a large customer base and deep industry experience.”

FHG CEO Brayden Haynes said: “We are delighted to join the Entain family and have been very impressed with the vision of its senior management team which so closely aligns with the Full House Group objectives over the last 20 years. Our focus has always been to provide Australia’s hospitality industry with products and services that drive visitation, increase dwell time, and encourage on premise spend.

“We have unwavering belief that our brands will flourish under the Entain Venues banner, and this should be particularly exciting for our venue partners who will be the ultimate beneficiaries of this new partnership.”

You can read more about Entain Venues at: www.entainvenues.com.au