Marketing

There’s a moment every venue manager has experienced: Your events coordinator takes a brilliant photo – members laughing, the band mid-performance, a packed trivia night. Perfect marketing content. Then they look at their watch, realise they need to set up for the next function, and think, “I’ll post this later.” Later never comes. The moment…

The Single Thought that Will Focus Your Marketing Forever Goals, tasks and vision to answer a single question, “Will It Make the Boat Go Faster?” This is the story of how a British men’s eight rowing team’s Olympic gold victory will help you achieve success with your marketing goals. No, really. This is good stuff.…

In an era dominated by digital communication, it may come as a surprise that direct mail marketing—traditional hard-copy mail delivered to customers—is experiencing resurgence. Many clubs and hotels are leveraging this method to engage potential customers within their local communities. By adopting direct mail strategies, these businesses are rediscovering the power of personalised, tangible marketing…

Artificial intelligence is no longer the domain of large corporates or tech companies. For clubs and pubs across Australia, AI is fast becoming a practical marketing tool that can save time, sharpen decision-making and improve how venues engage with members and patrons. When used well, AI doesn’t replace marketers, but it can amplify what they…

“We bought the software. We hired the marketing coordinator. We even paid for training. So why isn’t anyone using it?” If you’ve invested in a marketing system only to watch it gather digital dust, you’re not alone. But here’s what most people get wrong: staff resistance isn’t a training problem or a motivation problem. It’s…

Let’s talk about the elephant in every Australian venue’s marketing strategy: Facebook. You post consistently. You share great content. You engage with comments. You’re doing everything right. And yet, your reach keeps declining. Posts that used to reach 500 people now reach 50. What changed? You didn’t. Your content didn’t get worse. Your community didn’t…

Why More Data Isn’t the Answer — Smarter Data Is Walk into any club office and you’ll find dashboards, spreadsheets, and reports. Managers are swimming in data — gaming turnover, POS sales, campaign lists, tier movements. But here’s the truth: more data doesn’t always mean better decisions. In fact, too much can overwhelm teams and…

If you manage a small to medium-sized venue in Australia, you’ve probably felt it: that nagging sense that your online presence isn’t working. Facebook posts get a handful of likes. Your website hasn’t been updated in months. Members don’t know what’s happening until they walk through the door. You’re not alone. You’re caught in what…

The goalposts are shifting for pubs and clubs when it comes to harm minimisation and preventing financial crime. With AUSTRAC’s 2026 AML/CTF reforms on the horizon, venues are facing a significant overhaul in how they approach risk management, customer due diligence, and ongoing monitoring. This isn’t just about ticking boxes; it’s about building a robust,…