Marketing

Let’s talk about peaking the peaks … Are you still holding on to the belief that you shouldn’t plan promotions on the weekends, shouldn’t allow players to redeem offers on weekends, should focus all your efforts and marketing dollars on the slowest days of the week, month, year? Friday night and Saturday are already busy…

Loyalty programs are a great way to keep your regulars coming back, turning first-time visitors into lifelong members. Whether you want to breathe new life into a loyalty program, start one from scratch, or simply fine-tune what you already have, our Managed Services team can make it happen. With our tailored approach, we can help…

Have you ever wondered why people are loyal to certain brands? With so many options, what motivates a person to choose one brand over another? More importantly, what makes them go back to that same brand again and again? Think about building customer loyalty like forming a long-term relationship. There’s a mix of science and…

If there is one thing you can count on in the gaming and hospitality industry is opportunity and change. Learning, and knowledge networks, are a vital part of the professional training for industry managers needing to find a point of difference and business growth for their venue. Our friends at Raving are specialists in USA…

Ever feel like your venue’s marketing is more of an afterthought than a game plan? You’re not alone. In hospitality, keeping the drinks flowing and the food hot is already a full-time job – so it’s no surprise that proactive marketing can take a back seat. But here’s the thing: even the best venues can…

How well is your loyalty program doing? Sure, you measure carded play, and turnover and visitation – all that hard data.  It tells you what percent of your customers are using their cards, what they are spending and how often they come – but it doesn’t tell you how your members feel about your loyalty program, or…