In the ongoing quest to reach customers online, brands recognise that it’s time to move beyond traditional marketing approaches. The next evolution of customer engagement relies less on influential people with large followings and more on platforms that connects customers from around the world, fostering a community in which they can discuss their favourite brands online as they experience them in the real world.

This shift is happening now in the world of mobile gaming, and U.S. based PLAYSTUDIOS, a developer of top-ranked casual mobile gaming apps, is leading the way. PLAYSTUDIOS has achieved global success by connecting its free-to-play games – the award-winning myVEGAS Slots, myVEGAS Blackjack, myVEGAS Bingo, my KONAMI Slots, and POP! Slots – with a revolutionary playAWARDS loyalty marketing platform. Since 2011, PLAYSTUDIOS has been inspiring it community of online players to become offline patrons of its Loyalty Partners – a collection of entertainment, gaming, technology, food and beverage, leisure, and lifestyle brands that offer real-world experiences to the company’s global audience of mobile game players.

A World of Potential Customers Is Waiting

With nearly five million unique active users on PLAYSTUDIOS apps driving incremental revenue to Loyalty Partners, playAWARDS has successfully demonstrated the power of play. And, as the PLAYSTUDIOS audience network grows, it continues to attract new partnerships with international brands, including Norths Collective, Parramatta Leagues Club, St Johns Park Bowling Club, St George Motor Boat Club, Club York, Randwick Group of Clubs have all become playAWARDS Loyalty Partners. These local Australian brands join a global portfolio that also includes MGM Resorts International, InterContinental Hotel Group, Wolfgang Puck, Hippodrome Casino, Royal Caribbean Cruises, and even basketball legend Shaquille O’Neal.

 How playAWARDS Works

Successful Brand Managers know that customer loyalty is something you earn over time. Forming authentic connections with your customers is the key, and when it’s done well, it benefits everyone.

Whether it’s a fashion house putting out a new line of designer clothing or a travel boutique showcasing a destination, customers want to make their favourite brands a part of their lifestyle. Through playAWARDS, PLAYSTUDIOS succeeds in connecting players with the brands they love, designing branded content for its apps, promoting partnerships and rewards via multiple channels, and directing players to an extensive portfolio of reward offerings supplied by the Loyalty Partners themselves – rewards that can be acquired with loyalty points earned during gameplay.

Players get to enjoy premier experiences from their favourite brands, and Loyalty Partners are rewarded with an unprecedented suite of advanced performance metrics that allow them to monitor the success of their rewards and determine exactly what the customer wants. By integrating branded content and promotional offerings into the PLAYSTUDIOS portfolio of apps, playAWARDS keeps its Loyalty Partners top-of-mind with players, converting digital impressions into real-world brand engagement and giving players a chance to live out their virtual aspirations.

With a demonstrated record of success in reaching untapped, highly-engaged customers online, PLAYSTUDIOS has established a new standard for loyalty marketing. Players and brands have already bought into the playAWARDS model for connecting with one another, and those connections will only continue to deepen and grow.


Media Contact

Rossetti Public Relations


playAWARDS ANZ Contact

Natalie Mattiacci

+61 401 006 823