ClubsNSW has secured three unmissable keynote speakers for this year’s conference – Robert Wickham, Katrina Barry and Alan Jones AO. Your conference registration includes access to all three of these keynote addresses.

ROBERT WICKHAM  –  Regional Vice President Platform & Ecosystem Innovation, Salesforce

Preparing for the Fourth Industrial Revolution

Saturday 13 October 10.45 – 11.45am


Trinidad born Wickham, could have played cricket for the West Indies but instead ventured off to MIT to study Rocket Science and later to Harvard Business School.

In his entertaining and informative keynote address, Wickham talks about the age of Artificial Intelligence or AI. He says we are accelerating to a world where Artificial Intelligence (AI) will be the new electricity.  In our personal lives, AI is already everywhere – from Siri’s use of Natural Language Processing to Facebook’s ability to automatically recognise who is in our photos, AI is all around us.

Wickham discusses how AI will become part of every business function and how it will make it intrinsically smarter.  He also talks about how customers’ expectations of brands have changed over the last 5-10 years, how today’s customers are hyper-connected and highly opinionated and how, in this new normal, businesses must focus more than ever on their customers.


KATRINA BARRY – Managing Director, Contiki Australia

What Gets Your Brands There Doesn’t Keep You There

Saturday 13 October 12.15pm – 1.15pm


In lessons learned from working with Virgin and Contiki Katrina Barry details how iconic brands remain relevant, decade after decade.

Like Virgin and Contiki, clubs are a consumer branded service where the competitive edge is found in culture and a focus on the member experience. People go to clubs because they want to seek a connection with others, and they want to feel like they are part of the club’s culture and community.

Katrina discusses her theory ‘What gets your brand there doesn’t keep you there’ and explains her strategies for keeping a brand fresh, relevant and evolving.



Sunday 14 October 9.30am – 10.45am


Alan Jones is a man who needs no introduction. Responsible for keeping radio 2GB in the No 1 spot, he’s Australia’s most popular talkback presenter. Alan has the ability to make complex issues understandable to his listers right across the country.

In 2005, Alan was appointed an Officer of the Order of Australia for his service to the community as a supporter and fundraiser for a wide range of not-for-profits, the media and sports.

In his career, he as seen nine Prime Ministers lead the country. He’s been caught up in the middle of political stouches that have seen policies come and go and witnessed the technical revolution that is still shaping generations.

He is also a long-time supporter of the club industry and says, “The reality is clubs do an enormous amount of good work in the community.”

In his keynote address, Alan will talk about the way he sees it, what the future holds for the ‘lucky country, and where clubs fit into the equation.