A familiar face in the Gaming and Hospitality Industry for over 36 years, Judy Rayner and her team will be known to many suppliers and industry executives in Australia, through her long-term connection with Australasia’s leading industry trade expo, the Australasian Gaming Expo (AGE 2019). Due to the quick expansion of The Drop over the last 3 years, (and a big increase in the workload!), the Rayner Sales and Marketing team have been appointed as sales agents.
The Drop is unique in the industry in providing up to date market news, knowledge and networking opportunities delivered differently, through a flexible and dynamic online digital platform. Most leading decision makers in the club hotel and casino industry across Australia, and a growing contingent from around the world, are receiving the weekly email news and accessing the website www.thedrop.com.au on a regular basis. From a startup business 3 years ago, The Drop now has a readership of over 29,000 and almost 7000 subscribers.
The rapid increase reflects the significant change in the way most Aussies now prefer to access media with a recent Morgan Stanley Research publication (2017) confirming the speed of the change. Australians have always been quick to move to new technology and platforms but the ability to read online content from smart phones, tablets, laptops and desktops allows for greater flexibility and mobility than traditional magazines and newspapers.
Published in 2017 by Morgan Stanley Research this graph shows how quickly and how comfortable Australians have become reading online digital content. They now spend more time-consuming media online than any other format.
Industry suppliers advertise through The Drop by sharing their knowledge of their specialised fields through articles that assist hospitality industry managers in making product decisions appropriate to their business size, needs and customer types, and by providing insights that they can use. “Our industry has always been a two-way communication pipeline between industry suppliers and club, hotel and casino executives. Partnerships are an important focus of business relationships in our industry and The Drop provides a wider market for shared knowledge and experience with flexible access to decision-makers in a rapidly changing business environment” says Judy Rayner.
For sales enquiries please call Judy Rayner on 0417 990 000
or email at