Marketing

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INSIDER TIPS, TOOLS & TACTICS: GAMING / MARKETING

In today’s tough economic landscape, standing out is paramount. The key to unlocking success lies in optimising your primary revenue stream – gaming. Tailored for Industry Professionals. This…
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DIGITAL AUSTRALIA 2024

Each year Datareportal.com publishes the Global Digital Report which provides insight into the world’s digital transformation.  The report is further split by country and the Digital Australia 2024…
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PROMOTIONAL CHECKLIST FOR TIME TRAVELLERS

Promotional requirements never die. They just roll in month after month with gaping holes in time that need to be filled over and over again. Like time wraps, the need to fill promotional gaps has you…
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THE HUBSPOT 2024 STATE OF MARKETING & TRENDS REPORT

Using data from their survey of 1460 B2B and B2C marketers across the globe, HubSpot dig into the top marketing trends of 2024, how AI will keep shifting our industry, and how you can win over audiences…
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GAME ON: THE 2024 AHG EXPO IS ALMOST HERE

One of the Australasian hospitality and gaming industry’s premier events is getting set to return – and it has big shoes to fill. The 2024 AHG Expo will be the first since last year’s record-breaking,…
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UNLOCKING THE POWER OF AI FOR CLUB AND PUB MANAGERS

ARE YOU READY TO REVOLUTIONISE YOUR BUSINESS WITH AI? Join us for a workshop event: “AI is my CoPilot – How ChatGPT/AI Becomes the Hardest Working, Most Competent Job Share Colleague You’ll Ever…
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EVERY MARKETING CHALLENGE REVOLVES AROUND THESE QUESTIONS

Here’s a 7 point plan of action for every marketer from author, entrepreneur and marketing guru Seth Godin   WHO are you trying to reach? (If the answer is 'everyone', start over.  HOW will…
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HAVE YOU DONE YOUR CALENDAR & PROMOTIONS AND PLAYER REVIEWS YET?

Article By Janet Hawk, Raving Consulting Partner, Player Development and Marketing, Reno Nevada, USA Three tips on how to start off the New Year with marketing savvy from a casino player development…
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MAKE SURE YOU’RE MOBILE – AUSSIES NOW SPEND MORE TIME ON TABLETS THAN PC’s

Compiled from articles and data release by SMK and AIMIA (The Digital Industry Association of Australia) Back in September a digital landmark was quietly passed. For the first time Australian consumers…
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How to Attract More Profitable Customers with John Dwyer

Below are the videos from our How to Attract More Profitable Customers workshop with John Dwyer [private] Part 1 https://vimeo.com/145951353 Part 2 https://vimeo.com/145951352 [/private]
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MARKETING: CUT-THROUGH BAR PROMO & A STAR EMAIL

At The Drop we’re always on the look-out for great promotions and ideas to share. Here’s a standout that showcases the bars' core product and turns it into a must-do event, and an out of the box EDM…
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MARKETING YOUR GAMING PROMOTION

Article by Charles Anderer, Exec Editor BNP Media Gaming Group in The Casino Journal.  Image from Currumbin RSL Gaming manufacturers release their best new products at the annual trade shows and the…
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