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THE 2024 AHG EXPO: ONE MONTH TO GO!

The 2023 AHG Expo made history in more ways than one. Not only did it host the event’s first live cocktail competition in partnership with Diageo, and offer the largest ever lucky door prize – it also…

NOT LONG NOW: THE AHG EXPO RETURNS IN MARCH

As one of the hospitality and gaming industry’s premier events, the AHG Expo has seen world-first product launches, hosted headline-making sports competitions and facilitated more new business partnerships…

HOW TO MASTER QUALITY FOOD SHOTS

A high-quality image can mean a world of difference when it comes to creating food content. From capturing the crispiness of a pie crust to the deep hues of a decadent black forest cake… it's true what…

‘SAVE THE DATES’ FOR 2024, AND HAPPY CHRISTMAS!

As we head into the holiday season, The Drop will be taking a break for a few weeks, but we thought you might want to make note of some of the major industry events coming up in 2024.  Here’s a list,…

BOOK YOUR PLACE AT THE CMAA CONFERENCES 2024

The Essential Club Legal & Compliance Summit 22 Feb at Canterbury League Club NSW Registered clubs are required by law to meet accountability and governance requirements under the Registered…

GTA LEADS AUSTRALIA’S FIRST STATEWIDE CASHLESS GAMING TRIAL

Four Gaming Technologies Association (GTA) members have been selected in an expanded New South Wales cashless gaming trial involving nearly 4,500 electronic machines across the State. The conditional…

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THE BEST CASINO IN THE WORLD – AND YOU’VE PROBABLY NEVER HEARD OF IT.

Extracts from an article by Raving Consulting's Dennis Conrad (President & Chief Strategist) and Toby O’Brien, (Vice President of Marketing & Client Services).   Raving Consulting has…

FROM AN A.S.S. TO A B.U.D.D.Y. – CUSTOMER SERVICE RECOVERY: PART 2

By Guest Contributor Steve Browne, President, Raving Consultancy,  Reno Nevada In this second instalment of a three-part series from Raving Consulting we look at what to do when it comes to Customer…

13 THINGS MARKETERS CAN LEARN FROM THE ALL BLACKS

With the Rugby World Cup in full swing it’s an opportune time to look at one of the most revered brands in world sport - The All Blacks.  And there's some great take-aways in this article for any brand,…

HOW NOT TO GET SUED BY MICHAEL JORDAN, JARRYD HAYNE (OR ANY CELEB) OVER A SIMPLE CONGRATS AD

Sourced from an article by Marty Swant in B&T.    Photo: Getty Images Can you get sued for wishing a celebrity well? It might seem innocuous, but using an ad to congratulate an athlete or another…

INSTAGRAM: A “HOW TO” FOR BUSINESSES

…and a great way to connect with that important female market. Guest post by Samantha Wardman,  CornerPost Consulting If your business is not on Instagram, you’re already behind as it’s one of…

TOP TIPS FOR A WINNING WEBSITE

By Samantha Wardman ,  CornerPost Consulting Could your website be in need of a little reworking, maybe just a few nips and tucks? Are you confident that your existing website is doing all it can for…