Gaming equipment manufacturers worldwide have been waiting all year for this week.

To companies such as major manufacturers IGT, Scientific Games Corp. and Aristocrat Technologies Inc., as well as upstarts Gamblit Gaming, Gaming Arts LLC and Next Gaming, this is Super Bowl week. They’ll all gather at the Sands Expo and Convention Centre starting Monday for the Global Gaming Expo, four days of product demonstrations, events honouring gaming’s biggest contributors and debates on casino industry issues.

Nearly 30,000 gaming industry professionals — 13.5 percent of them from foreign countries — are expected to attend this year’s G2E, the 19th edition of the event since the American Gaming Association and Reed Exhibitions opened the first one in Las Vegas in 2001.

Products on display

Allie Barth, the association’s vice president of industry relations, said it’s crucial for operators, suppliers and other stakeholders to come together at G2E to discuss the opportunities and issues the gaming industry faces. This allows “for robust networking and business opportunities as the industry continues to expand at an unprecedented pace,” Barth said.

Nearly 400 gaming exhibitors, including 90 showing products for the first time, will attend. Thousands of products will be on display beginning Tuesday when the trade-show floor opens. Starting Monday, industry leaders and regulators will talk about the rush of sports wagering, player development and marketing, the expanded use of information technology, casino security, food and beverage trends, and regulatory compliance.

Big names in the industry and celebrities will show up to give their views and attract attention to products.

Attendees will see 4D slot machines, sleek bartop games and facial-recognition technology.

“It has a huge impact on potential sales,” said Mike Darley, CEO of skill-based game manufacturer Next Gaming. “I’ve been in the industry for 35 years. It’d be unusual to think of gaming without G2E.” Darley said the show lets those in the industry meet with customers, show off their latest developments and keep tabs on innovations from their competitors.

“G2E is all about what’s coming next,” he said. “That’s always a conversation with casinos, especially in slots.”

By Richard N. Velotta and Bailey Schulz

To read more about the products on display at G2E >>>