Marketing

All the latest marketing news from the industry

Recent Articles

PROMOTIONAL CHECKLIST FOR TIME TRAVELLERS

Promotional requirements never die. They just roll in month after month with gaping holes in time that need to be filled over and over again. Like time wraps, the need to fill promotional gaps has you…
Read more

THE HUBSPOT 2024 STATE OF MARKETING & TRENDS REPORT

Using data from their survey of 1460 B2B and B2C marketers across the globe, HubSpot dig into the top marketing trends of 2024, how AI will keep shifting our industry, and how you can win over audiences…
Read more

GAME ON: THE 2024 AHG EXPO IS ALMOST HERE

One of the Australasian hospitality and gaming industry’s premier events is getting set to return – and it has big shoes to fill. The 2024 AHG Expo will be the first since last year’s record-breaking,…
Read more

UNLOCKING THE POWER OF AI FOR CLUB AND PUB MANAGERS

ARE YOU READY TO REVOLUTIONISE YOUR BUSINESS WITH AI? Join us for a workshop event: “AI is my CoPilot – How ChatGPT/AI Becomes the Hardest Working, Most Competent Job Share Colleague You’ll Ever…
Read more

THE 2024 AHG EXPO: ONE MONTH TO GO!

The 2023 AHG Expo made history in more ways than one. Not only did it host the event’s first live cocktail competition in partnership with Diageo, and offer the largest ever lucky door prize – it also…
Read more

NOT LONG NOW: THE AHG EXPO RETURNS IN MARCH

As one of the hospitality and gaming industry’s premier events, the AHG Expo has seen world-first product launches, hosted headline-making sports competitions and facilitated more new business partnerships…
Read more

Instagram

All Articles

CMAA MID-YEAR NATIONAL CONFERENCE: 22-24 JULY AT PENRITH PANTHERS

This year’s CMAA mid-year conference is hosted at Panthers Penrith on 22-24 July with a timely focus on Promoting Loyalty and Trust in your Brand. The conference this year offers eight important knowledge…
Read more

WHAT WE’RE MISSING IN GAMING MARKETING

I do a lot of focus groups with a lot of gamers from different clubs of varying sizes. And despite the findings and a lot of talk about “fixing problems”, the same issues are still coming up, and in…
Read more

MARKETING MASTERCLASS & WORKSHOP: CLUBS & PUBS

An insightful, interactive, hands-on workshop that covers the critical elements required for being a successful marketer in the modern club and pub industry. Delivered by experienced and respected Marketing…
Read more

BACK TO THE FUTURE: SKYCITY DARWIN OFFICIALLY RENAMED MINDIL BEACH CASINO AGAIN

Mindil Beach Casino: What’s in a Name? In its 40 years of existence, one casino in Darwin, Northern Territory, has been through many changes, including many names. When it was opened as the first casino…
Read more

DRIVE ADDITIONAL TRIPS BY CONSIDERING FIVE OTHER KEY METRICS

By Deana Scott - Raving We are lucky in the casino industry to have access to piles of data about our players. In spite of the available data, many properties rely almost exclusively on player value data…
Read more

WINNING WITH CUSTOMER EXPERIENCE IN AN ULTRACOMPETITIVE BATTLEFIELD

A vast majority of businesses today compete primarily on the basis of CX (customer experience). However, there is no negating the fact that for most gaming companies and clubs’ efforts to achieve improvement…
Read more