Marketing

All the latest marketing news from the industry

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PROMOTIONAL CHECKLIST FOR TIME TRAVELLERS

Promotional requirements never die. They just roll in month after month with gaping holes in time that need to be filled over and over again. Like time wraps, the need to fill promotional gaps has you…
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THE HUBSPOT 2024 STATE OF MARKETING & TRENDS REPORT

Using data from their survey of 1460 B2B and B2C marketers across the globe, HubSpot dig into the top marketing trends of 2024, how AI will keep shifting our industry, and how you can win over audiences…
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GAME ON: THE 2024 AHG EXPO IS ALMOST HERE

One of the Australasian hospitality and gaming industry’s premier events is getting set to return – and it has big shoes to fill. The 2024 AHG Expo will be the first since last year’s record-breaking,…
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UNLOCKING THE POWER OF AI FOR CLUB AND PUB MANAGERS

ARE YOU READY TO REVOLUTIONISE YOUR BUSINESS WITH AI? Join us for a workshop event: “AI is my CoPilot – How ChatGPT/AI Becomes the Hardest Working, Most Competent Job Share Colleague You’ll Ever…
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THE 2024 AHG EXPO: ONE MONTH TO GO!

The 2023 AHG Expo made history in more ways than one. Not only did it host the event’s first live cocktail competition in partnership with Diageo, and offer the largest ever lucky door prize – it also…
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NOT LONG NOW: THE AHG EXPO RETURNS IN MARCH

As one of the hospitality and gaming industry’s premier events, the AHG Expo has seen world-first product launches, hosted headline-making sports competitions and facilitated more new business partnerships…
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AUSSIE WOMEN OVER 55 LEAD ONLINE GAMING

As a result of more digital entertainment options, Australians are consuming more content and changing how they consume it. While many people think the average online gamer is young and male, recent research…
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SHOULD YOU WORK WITH SOCIAL MEDIA INFLUENCERS?

An article by Annabelle Cloros Editor, Hospitality Magazine Social media influencers are often referred to as the future of marketing. But when it comes to the hospitality industry; what do venues get…
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MARKETING:  THE PALMS USHERS IN A NEW ERA & MERIVALE GOES “BOTTOMS UP”

Say goodbye to the old Palms Casino Resort in Las Vegas. It’s time for a new era, complete with US$620 million in hotel renovations and some seriously destructive behaviour. A major marketing campaign,…
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I DID IT AND YOU SHOULD TOO

About 6-8 weeks ago I did a two-day intensive Facebook course with Laurel Papworth. With social media playing an ever increasing role in marketing communications, I wanted to keep abreast of all the latest…
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NOBODY CARES ABOUT YOUR ADVERTISING

I’ve been preparing a conference presentation about the role of a club marketer in 2018 and beyond. As part of that preparation, I’ve been researching what clubs around the country are currently doing…
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2 DAY INTENSIVE COURSE – FACEBOOK & INSTAGRAM FOR HOSPITALITY

Did you know that even if a customer or member likes your Facebook Business Page, Facebook will still remove your content from that person’s newsfeed nine times out of ten? Let’s put a stop to that! Most…
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